Finding optimal suppliers for complex customer offerings is challenging. For product components like services and rights, relevant information from the potential suppliers is crucial. Social software like online networks, blogs, or wikis might be a place to find this information. Research shows that the adoption of social software highly depends on national attitude. This paper studies the content and functionality of social software in different sociological areas through a cross-national comparison between Europe and the GCR (Greater Chinese Area). The leads to insights into the potential of social software in supply chain management processes depending on the sociological area.