The use of private-owned technological devices for professional activities is an even frequent and inevitable phenomenon. The variety of gadgets, the lack of control about their getting into the enterprise’s network and accessing information stands a growing challenge for Information Technology management and for the entire organization. By using a qualitative approach (content analysis) to examine cases of success in the acceptance of consumerization, this work aims to identify some motivation factors based in real experiences. Based on these factors, an organizational motivation profile classification emerges. Finally, a diagram based on Information System success is proposed intending to call for further research concerning consumerization.