This research-in-progress analyzes the impacts of geospatial website attributes on eImage, or the online image of an organization. Specifically, geospatial attributes on websites of service-oriented businesses that must convince consumers to visit their physical locations are addressed. Limited existing research regarding geospatial website attributes provided the motivation to conduct this study. Additionally, the moderating impact of geospatial reasoning ability on eImage is explored. The results of this study will further electronic commerce and human-computer interaction research, expand the understanding of website attributes and their effects on eImage, as well as provide practical guidance for web designers.