The current context of organizations has meant that their business models have been continually evolving, creating opportunities for technological innovations. Business strategies become a significant challenge, mainly if organizations are small or medium-sized, with all the constraints typically associated with them. The most used digital transformation frameworks are centered on large organizations and those that until now have been proposed for application in smaller organizations present some questions. In this article, a new methodology proposal, SimpliSMEEA, is presented and its application to a specific company is described and evaluated.