The developments in Information Systems and Technologies brought numerous challenges to company’s management regarding decision tools and frameworks availability. The state of art emphasizes the knowledge carried out by digital transformation to the business models that embed optimized information, and flexible managing solutions. These, impact logistic service providers and, particularly, the competitiveness of the transportation companies that represent a sector with recognized importance in the economy of most countries.

This study proposes a dashboard framework to help transportation managers’ decisions. A set of metrics and key performance indicators were developed to exploits and incorporate the details of logistics decisions.

A Power BI proposal was developed and implemented in a SME transportation company. The data model established proved to be adapted to the problem description and the dashboard reaches a robust representativeness of the key indicators. These helped managers’ solving transportation problems through data-driven decision-making processes and, therefore, improved company’s competitiveness.