Communications of the Association for Information Systems

Article Title

Dare To Be Relevant


Research relevance is an ongoing concern in the IS field. The perceived lack of relevance has its roots in institutional factors. I argue that the current environment offers a great opportunity to influence these institutional factors in the direction of greater incentives for relevant research. I recommend that: 1) Current candidates in the IS faculty market should include relevance as a factor in deciding which position to take, and 2) IS researchers should use the Internet to package and promote their research to develop a constituency outside their academic institutions.