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Communications of the Association for Information Systems

Author ORCID Identifier

Rajeev Kumar Ray: https://orcid.org/0009-0004-6911-2497

Navneet Kumar Singh: https://orcid.org/0000-0003-3052-1846

Shikha Gupta: https://orcid.org/0009-0005-1729-8063

Amit Singh: https://orcid.org/0000-0001-8062-0477

Devi Prasad Dash: https://orcid.org/0000-0002-0380-8625

Abstract

Adopting immersive technologies in healthcare systems presents opportunities and challenges, particularly in emerging economies. Drawing on the Technology-Organization-Environment framework and Diffusion of Innovation theory, this research explores the key factors that drive the adoption of these technologies. Our findings reveal that organizational and environmental factors, including adaptability to change, regulatory support, and leadership commitment, have a stronger impact on facilitation adoption than technological aspects. These findings contribute to technology adoption theory by elucidating the contextual nature of facilitator importance in complex healthcare system settings. The study provides practical insights for healthcare administrators and policymakers on fostering an environment conducive to immersive technologies. It provides valuable implications for both theoretical development and practical application in healthcare technology management, particularly within emerging economies.

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