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Communications of the Association for Information Systems

Author ORCID Identifier

Rakesh Gupta: https://orcid.org/0000-0002-5151-2802

Sujeet Kumar Sharma: https://orcid.org/0009-0009-5691-5879

Stevelal: https://orcid.org/0009-0007-6467-4548

Abstract

Startups play a crucial role in driving a country’s economic growth and transformation by fostering innovation and job creation and attracting investment. Startups such as Technology in Space and Aero Works (TSAW) can play a key role in transforming India’s logistics sector through advancements in drone technologies. TSAW leveraged Internet of Things, big data, cloud computing, and artificial intelligence to become a key player in healthcare logistics, efficiently delivering essential medical supplies to remote and inaccessible locations. Having established its presence in healthcare logistics, the company is now considering expanding into the agricultural and infrastructure sectors. The critical question facing TSAW is whether to further advance its artificial intelligence-driven processes and technologies to enhance the safety and reliability of its existing logistics operations or expand its footprint into new sectors to seize emerging market opportunities. The case explores the evolution of drone technologies, their potential based on transformational digital technologies, the growing market and competition in this emerging field, and the fast-changing regulatory landscape in the country.

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