Abstract
This article studies prediction of continued IT use in conditions where individuals use the technology sporadically. Our study augments the unified theory of acceptance and use of technology (UTAUT) model [Venkatesh et al., 2003] with measures of prior IT use frequency and habit strength. We find these two factors provide distinct predictions which explain most of the effects that occur within the model under sporadic use conditions.
DOI
10.17705/1CAIS.02712
Recommended Citation
Wilson, E., Mao, E., & Lankton, N. K. (2010). The Distinct Roles of Prior IT Use and Habit Strength in Predicting Continued Sporadic Use of IT. Communications of the Association for Information Systems, 27, pp-pp. https://doi.org/10.17705/1CAIS.02712
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