Communications of the Association for Information Systems


Electronic marketplaces are evolving in both business to business, and business to consumer contexts. Although the initial hype surrounding all types of marketplaces appears to overstate their short-term impact, established companies across all types of industrial sectors are entering into collaborative, industry-wide initiatives to agree on common technical and trading standards to improve the effectiveness of the interactions between buyers and sellers on a global scale. An overview of contemporary developments is presented, and common patterns across different sectors are identified. Three case studies are presented in the areas of automotive, banking, and consumer markets. It is shown that product-market characteristics affect the formation of business relationships and market structures, and the design of information flows and shared systems is a reflection of typically strong business relationships and hierarchical market structures.