This study aims to examine the impact of U&G determinants on intention to search online information and to investigate the effect of the intention to intention to evaluate quality of information and its corresponding behaviour between two user groups: students and workers who use the Internet information to complete their tasks. Structural equation modeling is utilized to assess the research model. Findings reveal U&G factors that are important to full-time students and full-time employees. The results also show the differences between the two groups in terms of the effect of a U&G factor and intention to search on its tentative dependent factor. The comparison between students and employees, the exploration of nascent dimensions of U&G theory, and the focus of the task-fulfillment purpose provide insights to educators, managers, and policy makers on how to enhance the credibility of information used in school or office works.
Thongmak, Mathupayas, "Gratifications and Credibility Judgment of Online Information for Task Completion – A Comparison of Students and Workers" (2019). BLED 2019 Proceedings. 52.