The potential contribution of sharing economy to the global economy is increasing. Despite this, there are unanswered questions related to corporate social responsibility in the sharing economy. In this article, we draw from a case study on Uber and its contractors to understand the precarious work entangled to their relationship in two contexts. By unpacking the motivating and demotivating dimensions of this relationship in two context, the United States and Finland, we explore the underlying phenomenon of precarious work in the context of sharing economy.
Tuikka,, Anne-Marie; Baiyere, Abayomi; and Kimppa, Kai, "Representing Precarious Work in the Sharing Economy through (De)motivations of Uber Contractors" (2019). BLED 2019 Proceedings. 14.