Business rules management is a mean by which an organization realizes controllability of business activities to fulfill goals. Currently the focus of controllability is mainly on effectiveness, efficiency and output quality. Little attention is paid to risk, stakeholder concerns and high level goals. The purpose of this work is to present a viewpoint relating business rules management with concepts of risks, stakeholder, concerns and goals. The viewpoint is presented by means of a meta-model existing out of six concepts: stakeholder, concern, goal, business rule, requirements and implementation mechanism. In a case study the proposed view is validated in terms of completeness, usability and accuracy. Results illustrate the completeness, usability and a high degree of accuracy of our defined view. Future research is suggested on the development of a modeling language to improve the communicational value and ease of use of the meta-model.