This paper presents the findings of a study of SME owner-managers that examined their willingness to share information online with other members of a local business network. The main variables associated with willingness to share knowledge online were found to be willingness to share information in conventional modes and the intensity with which they used the internet for business activities. A number of other variables were found to be indirectly or unrelated to willingness to share knowledge online. A significant locality effect was also identified which suggests that the social context of the network to which the business belonged influences willingness to share knowledge online. Our work supports previous research which concludes that online knowledge sharing initiatives should enhance relationships within the business network itself as well as the technical aspects of the networking platform and the technical competence of potential users.
Carr, Rodney; Castleman, Tanya; Mason, Cecily; and Parker, Craig, "Factors Affecting SMEs’ Willingness to Share Knowledge Online: A Path Model" (2010). BLED 2010 Proceedings. 24.