Knowledge mobilisation is a transition from the prevailing knowledge management technology to some innovative methods for knowledge representation, formation and development and for knowledge retrieval and distribution. Knowledge mobilisation also carries the connotation on “knowledge on mobile phones” and this is actually one of the platforms that will be used. Fuzzy ontology replaces classical ontology for knowledge representation. We will show that fuzzy ontology is useful to represent real world knowledge and to give us answers which are sufficiently good for real world situations for which we need sufficiently good knowledge. We demonstrate the knowledge mobilisation approach by showing how amateurs can become wine connoisseurs with support from the technology.