What are the infrastructural possibilities for introducing novel ICT based services in the international multi-modal logistics environment? The specific case of nascent real-time reporting potentials for cold chain transport and handling in a hybrid data carrier environment is explored and an infrastructural analysis indicates the technical suitability of a GSM telemetry. Activities and technology-in-use were also observed and our analysis suggests that a socio-organisational infrastructure of uniform or standard practices, policies, procedures and software is infeasible and may in fact be undesirable in complex, international, multi-organisational settings.