While the initiatives for BPM and BI integration are becoming more and more prominent, especially with the raise of operational BI, current integration efforts remain mostly at the technical level. This paper argues that BPM and BI integration should be investigated from a holistic perspective, rather than reduced to technical problems. The paper aims to investigate the integration problem in terms of different types of business processes, the associated types of decisions and the information needs of decision makers. It then proposes a theoretical framework that could be used as a starting point towards an evolving roadmap for BI and BPM integration. The paper also describes an exploratory case study used to confirm the proposed framework.