The investigation evaluated the impact of incorporating mobile technology and in particular the introduction of on-demand Short Messaging Service (SMS) – also known as text messaging - into the information exchange between universities and the students. The impact of the technology on the creation of a new mode of information exchange that augments the existing student learning experience was assessed. The pilot of the application used SMS mobile technology to improve student ‘on-demand’ access to information relating to their subject schedules and assessment performance and institutional provision of information to students. This innovative use of the emerging technology enabled ‘push-pull’ communication with the student body and provided a means of keeping pace with the marketplace and stakeholder demands in terms of communication mode.