In today's dynamic environment characterised by higher advertising costs and lower efficiency of advertising, corporations are relying more and more on public relations (PR). We present new Internet technologies that can greatly improve corporations' relations such as RSS feeds, blogs and podcasts. We have also conducted a thorough analysis of 50 largest world corporations' web sites. We present some of the findings from this research and conclude with suggestions on how PR departments could improve their efforts.
Lindic, Jaka, "How Do Corporations Use Internet for Public Relations?" (2006). BLED 2006 Proceedings. 7.