Digital ventures are entrepreneurial young firms that introduce new digital artifacts that are “ever-incomplete” and “perpetually-in-the-making” onto the market. The study examines how six digital ventures continued to develop their digital market offerings post launch. Three key designing mechanisms are identified that explain continuous post-launch product development in digital ventures: deploying complementary digital objects, architectural amplification, and porting. The study discusses how these mechanisms advance our understanding of how digital technologies change entrepreneurial processes and outcomes.
Lehmann, Julian and Recker, Jan
"Offerings That are ‘‘Ever-in-the-Making’’,"
Business & Information Systems Engineering:
Vol. 64: Iss. 1, 69-89.
Available at: https://aisel.aisnet.org/bise/vol64/iss1/5