Paper Type
Complete
Abstract
This paper offers a conceptual reframing of AI hallucination and online trolling phenomena through Jean Baudrillard’s theory (1994) of simulation and simulacra, arguing that both operate according to structurally similar epistemic logics. Research has characterized large language model (LLM) hallucinations as a structural feature of probabilistic text generation systems optimized for plausibility, and trolling as a behavior that leverages ambiguity, irony, and repetition to sustain circulation. Across both domains, authority is shown to emerge from platform visibility and genre conformity rather than evidentiary grounding. Using illustrative cases and prior research, this paper demonstrates how corrective measures frequently fail to restore reference and instead, get absorbed into the same circulatory economy of signs within a hyperreal information order. By reframing AI hallucinations and online trolling as features of a shared sociotechnical logic of simulation, this paper contributes a conceptual account of how contemporary information systems reshape epistemic authority, credibility, and responsibility.
Paper Number
1239
Recommended Citation
Banerjee, Avery, "Into the Hyperreal: AI Hallucinations and Trolling as Simulacra" (2026). AMCIS 2026 Proceedings. 2.
https://aisel.aisnet.org/amcis2026/sig_phil/sig_phil/2
Into the Hyperreal: AI Hallucinations and Trolling as Simulacra
This paper offers a conceptual reframing of AI hallucination and online trolling phenomena through Jean Baudrillard’s theory (1994) of simulation and simulacra, arguing that both operate according to structurally similar epistemic logics. Research has characterized large language model (LLM) hallucinations as a structural feature of probabilistic text generation systems optimized for plausibility, and trolling as a behavior that leverages ambiguity, irony, and repetition to sustain circulation. Across both domains, authority is shown to emerge from platform visibility and genre conformity rather than evidentiary grounding. Using illustrative cases and prior research, this paper demonstrates how corrective measures frequently fail to restore reference and instead, get absorbed into the same circulatory economy of signs within a hyperreal information order. By reframing AI hallucinations and online trolling as features of a shared sociotechnical logic of simulation, this paper contributes a conceptual account of how contemporary information systems reshape epistemic authority, credibility, and responsibility.
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.

Comments
SIG PHIL