Paper Type
ERF
Abstract
This study contributes to the emerging literature on the metaverse by analyzing metaverse-related announcements made by publicly traded companies in the U.S. We compile announcement data through a comprehensive search of major newspapers in the Nexis database, the RavenPack news analytics platform, and metaverse-focused news outlets. Our event study finds that, overall, metaverse announcements have a positive impact on firm value, with the effect varying based on factors such as the level of immersion, product type, branding strategy, and the diversity of marketing channels used.
Paper Number
2050
Recommended Citation
Anand, Ankit; John-Mariadoss, Babu; Kuzmich, Daniel; and Kim, Youngsoo, "Metaverse Techniques, Product Types, and Their Interactions: Stock Market Responses" (2025). AMCIS 2025 Proceedings. 5.
https://aisel.aisnet.org/amcis2025/vcc/vcc/5
Metaverse Techniques, Product Types, and Their Interactions: Stock Market Responses
This study contributes to the emerging literature on the metaverse by analyzing metaverse-related announcements made by publicly traded companies in the U.S. We compile announcement data through a comprehensive search of major newspapers in the Nexis database, the RavenPack news analytics platform, and metaverse-focused news outlets. Our event study finds that, overall, metaverse announcements have a positive impact on firm value, with the effect varying based on factors such as the level of immersion, product type, branding strategy, and the diversity of marketing channels used.
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