Paper Type
Complete
Abstract
Digital platforms can grow by motivating users to explore new ways to use a wider range of affiliated products and services. This work explores the power of IT Identity to motivate such innovative use, through identity's ability to intrinsically motivate behavior. Data from 209 Amazon.com users indicates that IT Identity may cause Trying to Innovate with an IT, mediated by Self-Esteem.
Paper Number
2033
Recommended Citation
Craig, Kevin; Fitz, Lukas R. G.; and Miller, Kasey, "IT Identity fostering User Innovation on Digital Platforms: The Role of Self-Esteem" (2025). AMCIS 2025 Proceedings. 2.
https://aisel.aisnet.org/amcis2025/sigadit/sigadit/2
IT Identity fostering User Innovation on Digital Platforms: The Role of Self-Esteem
Digital platforms can grow by motivating users to explore new ways to use a wider range of affiliated products and services. This work explores the power of IT Identity to motivate such innovative use, through identity's ability to intrinsically motivate behavior. Data from 209 Amazon.com users indicates that IT Identity may cause Trying to Innovate with an IT, mediated by Self-Esteem.
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.
Comments
SIGADIT