Several AMCIS tracks focus on the uses of digital and information technologies in decision making. This track returns to the fundamentally important Strategic and Competitive Uses of Information and Digital Technologies (SCUIDT). The Information Age ushered in the use of information and digital technologies as a means to generate business value and gain competitive advantage. Indeed, for many businesses today, their success depends upon appropriate tactical and strategic uses of their information and digital technologies. The need for speed, efficiency, agility, and mobility continues to place information and digital technologies at the forefront of organizational strategies and tactics. Complementing this demand, is an increased interest in artificial intelligence (AI) and big data analytics, requiring organizations to consider the competitive implications of the data to which they have access. Submissions to the Strategic & Competitive Uses of Information and Digital Technologies track may include complete papers and emergent research (ERF). Papers may be conceptual, theoretical, or empirical research. Any research that focuses on the strategic and competitive use of information and digital technologies (SCUIDT) will find a home in this track (See also General Mini-track).

Track Chairs:
- Russell Torres, University of North Texas
- Parisa Aasi, Texas A & M
- Vess Johnson, University of North Texas
- Jack Becker, University of North Texas

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Schedule
2025
Friday, August 15th
12:00 AM

A Framework for Structuring the Digital Transformation of Consulting Firms

Johannes Brill, University of Technology Ilmenau
Volker Nissen, University of Technology Ilmenau

12:00 AM

12:00 AM

Bridging Technology and Business: A Digital Twin Taxonomy for Value Creation

Robert Schmelzer, Chemnitz University of Technology
Barbara Dinter, Chemnitz University of Technology

12:00 AM

12:00 AM

Communicating the Business Value of Artificial Intelligence through Dualities

Panagiotis Keramidis, Copenhagen Business School
Arisa Shollo, Copenhagen Business School

12:00 AM

12:00 AM

Human-Algorithm Interaction in Tacit Knowledge Conversion: Insights from Chinese Patent Medicine Manufacturing Industries

Yi Kuang, University of Nottingham Ningbo China
Martin Liu, University of Nottingham Ningbo China
Wendy Ye, University of Nottingham Ningbo China
Maria Luo, University of Nottingham Ningbo China
Ruizhi Yuan, University of Nottingham Ningbo, China

12:00 AM

12:00 AM

Key Organizational Capabilities for Navigating Generative AI Implementation

Alireza Khaleghi, Concordia University
Arman Sadreddin, Concordia University

12:00 AM

12:00 AM

Smells Like Strategic Spirit: How Artificial Intelligence Can Shape Modern Marketing

Dominik Alois Henkel, Otto-Friedrich-University Bamberg
Désirée Alida Christine Wieland, Otto-Friedrich University Bamberg
Maria M. Smirnova, Otto-Friedrich University Bamberg

12:00 AM

12:00 AM

The Perils of Unni-Ikki (Marginal) Differences: Digital ID and Unintended Consequences

Parminder Pal Singh Sandhu, Indian School of Business
Devina Chaturvedi, Deakin University
Abhishek Kathuria, Deakin University

12:00 AM

12:00 AM

The Role of AI Maturity in Enhancing Firm Performance: Insights from Fortune 500 Firms

Naveen Gudigantala, University of Portland
Abhiram Jetty, Round Rock High School
Abhinav Akula, Round Rock High School

12:00 AM

12:00 AM

Who is in Charge? Examining the role of managerial control in AI-enabled and open strategy-making

Alireza Amrollahi, Macquarie Business School

12:00 AM