Paper Type
Complete
Abstract
Non-communicable diseases impose a global burden, with physical inactivity as a key modifiable risk factor. Digital interventions can initiate behavior change, yet sustaining these changes is challenging. This pilot study evaluates two reminder strategies—Just-in-Time (JIT) and fading reminders—in fostering habit formation among 18 participants randomized into four groups (JIT, two fading conditions, and a control) using a mobile app to track morning exercise routines. Results reveal that JIT reminders significantly boost initial habit adoption, while fading reminders promote greater habit strength. A structured, gradual transition between reminder types appears critical for long-term habit maintenance and automaticity. Furthermore, this study contributes a research model that integrates reminder strategies, habit strength, and behavioral outcomes, offering a theoretical framework for designing tailored digital interventions to reinforce lasting behavioral change as part of digitally transformed, patient-centered healthcare.
Paper Number
1430
Recommended Citation
Reinsch, Felix; Weimann, Thure; and Stark, Jeannette, "From Instant Cues to Fading Views: Piloting Just-in-Time and Fading Strategies in Digital Habit Formation" (2025). AMCIS 2025 Proceedings. 5.
https://aisel.aisnet.org/amcis2025/health_it/sig_health/5
From Instant Cues to Fading Views: Piloting Just-in-Time and Fading Strategies in Digital Habit Formation
Non-communicable diseases impose a global burden, with physical inactivity as a key modifiable risk factor. Digital interventions can initiate behavior change, yet sustaining these changes is challenging. This pilot study evaluates two reminder strategies—Just-in-Time (JIT) and fading reminders—in fostering habit formation among 18 participants randomized into four groups (JIT, two fading conditions, and a control) using a mobile app to track morning exercise routines. Results reveal that JIT reminders significantly boost initial habit adoption, while fading reminders promote greater habit strength. A structured, gradual transition between reminder types appears critical for long-term habit maintenance and automaticity. Furthermore, this study contributes a research model that integrates reminder strategies, habit strength, and behavioral outcomes, offering a theoretical framework for designing tailored digital interventions to reinforce lasting behavioral change as part of digitally transformed, patient-centered healthcare.
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