Paper Type

ERF

Abstract

Exploring the role of Generative Artificial Intelligence (Gen AI) in content production in galleries, libraries, archives, and museums (GLAM) is crucial for future service innovation and for optimizing user experiences. This study focuses on nine Gen AI projects in GLAM, analyzing their content production characteristics and categorizing their content production into descriptive, collaborative, and original types. This study found that Gen AI serves as a productivity tool, an inspiration for creativity, and an independent creator in GLAM. Gen AI serves different emphases in the content production of different types of GLAM. However, sustainability challenges for Gen AI in GLAM remain. This study can serve as a reference for GLAM from different cultural backgrounds as they navigate changes in content production.

Paper Number

1459

Author Connect URL

https://authorconnect.aisnet.org/conferences/AMCIS2024/papers/1459

Comments

SIGCCRIS

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Aug 16th, 12:00 AM

Exploring the Role of Generative Artificial Intelligence in Content Production for GLAM

Exploring the role of Generative Artificial Intelligence (Gen AI) in content production in galleries, libraries, archives, and museums (GLAM) is crucial for future service innovation and for optimizing user experiences. This study focuses on nine Gen AI projects in GLAM, analyzing their content production characteristics and categorizing their content production into descriptive, collaborative, and original types. This study found that Gen AI serves as a productivity tool, an inspiration for creativity, and an independent creator in GLAM. Gen AI serves different emphases in the content production of different types of GLAM. However, sustainability challenges for Gen AI in GLAM remain. This study can serve as a reference for GLAM from different cultural backgrounds as they navigate changes in content production.

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