Impact of organizations’ exposure in social media on the likelihood of a data breach

Presenter Information

Md. Tuhinur Rahman, University of North Carolina at GreensboroFollow
Hamid R. Nemati, UNCGFollow

Paper Type

ERF

Abstract

Data breach poses a significant risk and causes both financial and non-financial losses for organizations. Considering the rapid growth and consequences, data breach has been a serious matter of concern for all associated stakeholders. Moreover, lost reputation and trust among stakeholders due to data breach create long-term damage for organizations. Considering the consequences and severity of data breach, researchers and organizations are focusing on the possible reasons for which organizations become the target for data breach. From this perspective, this study aims to investigate the impact of organizations’ exposure in social media on the likelihood of a data breach. Moreover, the study also aims to examine security awareness’ moderating effect on the relationship between organizations’ exposure and the likelihood of a data breach.

Paper Number

1637

Author Connect URL

https://authorconnect.aisnet.org/conferences/AMCIS2024/papers/1637

Comments

SIGSEC

Recommended Citation

Rahman, Md. Tuhinur and Nemati, Hamid R., "Impact of organizations’ exposure in social media on the likelihood of a data breach" (2024). AMCIS 2024 Proceedings. 21.
https://aisel.aisnet.org/amcis2024/security/security/21