Paper Type

Complete

Abstract

Augmented reality (AR) changes sources of information to provide user comfort in e-commerce mobile platforms. These sources of information enhance user experience (UX) in the new interaction paradigm through AR. It demands understanding the impact of different sources of information in perceiving UX that influences continuance intention. This study investigates a nuanced understanding of how sources of information affect users’ subjective norms, influencing continuance intention in Australia. A quantitative method was used to validate a conceptual model followed by the stimulus-organism-response (SOR) framework. Based on our online survey with 886 responses, we assessed the influences of interactivity, insight experience, and online reviews in perceiving subjective norms. We investigated their impact on continuance intention in an augmented reality environment. Our findings confirm that sources of information, especially online reviews, positively affect in perceiving subjective norms. Also, trust has a more significant influence on the continuance intention to use AR mobile platforms.

Paper Number

1352

Author Connect URL

https://authorconnect.aisnet.org/conferences/AMCIS2024/papers/1352

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Aug 16th, 12:00 AM

Perceived Subjective Norms Influence Continuance Intention in Augmented Reality Platforms: A User Experience Study

Augmented reality (AR) changes sources of information to provide user comfort in e-commerce mobile platforms. These sources of information enhance user experience (UX) in the new interaction paradigm through AR. It demands understanding the impact of different sources of information in perceiving UX that influences continuance intention. This study investigates a nuanced understanding of how sources of information affect users’ subjective norms, influencing continuance intention in Australia. A quantitative method was used to validate a conceptual model followed by the stimulus-organism-response (SOR) framework. Based on our online survey with 886 responses, we assessed the influences of interactivity, insight experience, and online reviews in perceiving subjective norms. We investigated their impact on continuance intention in an augmented reality environment. Our findings confirm that sources of information, especially online reviews, positively affect in perceiving subjective norms. Also, trust has a more significant influence on the continuance intention to use AR mobile platforms.

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