Paper Type

ERF

Abstract

This proposed study investigates the factors that influence susceptibility to deepfake phishing, a modern technique that employs artificial intelligence to create realistic but fake content. Due to the unique nature of social media, we believe that it provides ample opportunity for attackers to target users who can expect to see well-known individuals on the platforms they use. By focusing on the content of the deepfakes, such as perceived authority, familiarity, and video quality, this paper explores how differences might affect susceptibility. This research utilizes an experimental approach to test the differences in content across a randomized sample of participants. By merging cognitive theories with empirical data, this paper seeks to provide insight into the dynamics of persuasion, deception, and phishing susceptibility in this new digital age, aiming to enhance detection strategies and reduce vulnerability to such sophisticated attacks.

Paper Number

1910

Author Connect URL

https://authorconnect.aisnet.org/conferences/AMCIS2024/papers/1910

Comments

SIGADIT

Author Connect Link

Share

COinS
 
Aug 16th, 12:00 AM

Exploring Factors Influencing Internet Users' Susceptibility to Deepfake Phishing

This proposed study investigates the factors that influence susceptibility to deepfake phishing, a modern technique that employs artificial intelligence to create realistic but fake content. Due to the unique nature of social media, we believe that it provides ample opportunity for attackers to target users who can expect to see well-known individuals on the platforms they use. By focusing on the content of the deepfakes, such as perceived authority, familiarity, and video quality, this paper explores how differences might affect susceptibility. This research utilizes an experimental approach to test the differences in content across a randomized sample of participants. By merging cognitive theories with empirical data, this paper seeks to provide insight into the dynamics of persuasion, deception, and phishing susceptibility in this new digital age, aiming to enhance detection strategies and reduce vulnerability to such sophisticated attacks.

When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.