The goal of the Virtual Communities and Collaboration track is to disseminate research and extend our knowledge of how collaboration manifests in virtual communities. Following a continuing trend toward globalization and remote or hybrid work arrangements, virtual communities and collaboration are becoming indispensable elements within organizations. Virtual communities constitute groups of individuals who interact and pursue mutual goals within computer-mediated environments. Prevalent across digital spaces ranging from crowd platforms to social media to virtual worlds among others, organizations are leveraging on the collective wisdom of virtual communities to improve business processes and bolster firm performance. Consequently, there is a necessity for researchers and practitioners to address cognitive, behavioral, social, and technical issues in such virtual collaborative environments. Research areas range from design issues in collaborative environments, to sense of community and engagement in virtual communities, to the impact of virtual communities and collaboration in domains as diverse as business, education, and government. The track aims to solicit contributions from a range of ontological and epistemological perspectives to not only deepen our understanding of virtual communities and collaboration but also enhance the theoretical foundation for research, share insightful empirical findings related to these venues, and provide guidance to practitioners.

Track Chairs
Chee-Wee Tan, Copenhagen Business School,
Langtao Chen, Missouri University of Science and Technology,
Tom Meservy, Brigham Young University,

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Thursday, August 10th
12:00 AM

5504 Sharing Patterns in the Digital Sharing Economy

Maria J. Pouri, University of Zurich

12:00 AM

Can Influencers Overcome the Impact of Weak Ties to Achieve Viral Propagation? Applying Social Identification & Social Capital to Predict Virality

Daphne M. Simmonds, MSU Denver
Devika Banerji, MSU Denver
Joseph Hasley, MSU Denver

12:00 AM

Designing Intelligent Characters Representing Organisations in Digital Worlds

Dominik Siemon, LUT University
Essi Aittamaa, LUT University

12:00 AM

Exploring Socio-Technical Factors of Group Engagement in Metaverse Gaming: A Multi-Method Approach

Mubarak Iddrisu, University of Massachusetts Boston
Guotian Kan, University of Massachusetts Boston
One-Ki Daniel Lee, University of Massachusetts Boston

12:00 AM

Hello, Avatar: The impact of avatars on individuals’ emotions and behaviors from three congruity perspectives

Xusen Cheng, Renmin University of China
Shuang Zhang, School of Information
Jian Mou, Pusan National University

12:00 AM

How Does (In)consistent Performance Feedback Affect Business Model Digitalization?

Yao Chen, School of Management
Meng Chen, International Institute of Finance, School of Management
Hefu Liu, International Institute of Finance, School of Management
Xinlin Tang, College of Business

12:00 AM

Online Video Sharing Platform: Exploring Factors Affecting User Tipping Behavior

Yipeng Liu, Northern Illinois University
Shengli Li, Peking University
Zheyuan Pu, Peking University

12:00 AM

Privacy is Important! Or not? – Commenting and Liking Under Confirmation Bias on Social Media

Maximilian Haug, Neu-Ulm University of Applied Sciences
Heiko Gewald, Neu-Ulm University of Applied Sciences

12:00 AM

Referral Intention vs. Continuous Referral Intention: Incentive Mechanism in Multi-tasking Social Referral Programs

Xu Li, Tongji University
Qiqi Jiang, Copenhagen Business School
Kanliang Wang, Renmin University of China

12:00 AM

Text-image Relationships in Social Media Communication: A Literature Review

Shiqi Bai, University of Nottingham Ningbo China
Boying Li, Nottingham University Business School (China)
Chee Wei (David) Phang, University of Nottingham Ningbo Campus

12:00 AM

The Roles of Opinion Leaders in Elevating Online Health Discussion: Evidence from Reddit

Massara Alazazi, University of Texas Rio Grande Valley
Bin Wang, University of Texas Rio Grande Valley

12:00 AM

Why Do I Share My Predictions of Stock Returns in Online Communities? An Empirical Study on StockTwits

Bin Fang, Xiamen University
Yao Yao, Xiamen University
Wuyue Shangguan, Xiamen University
Ziru Li, Arizona State University

12:00 AM