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Paper Type
ERF
Description
The acceptance and use of information technology (IT) and information systems (IS) are two of the most critical topics in IT and IS research. In these fields, intention has usually functioned as a direct and immediate predictor of actual behavior according to most theories and models of behavioral change. However, there exists a considerable gap between the two, particularly in the area of privacy protection. Despite the intent to protect their privacy, many users continue to disclose highly personal information and accept intrusive privacy policies without using privacy-protection tools. This research aims to bridge the gap by investigating the efficacy of nudging interventions in lowering cognitive load and helping users in carrying out their intentions to protect their online privacy. By utilizing persuasive technology and the PSD framework, we designed and implemented nudges to overcome cognitive limitations for privacy protection. Our study is expected to make a significant contribution to the field of privacy and information technology/information systems by providing a potential solution to the privacy paradox issue, extending existing intention-oriented behavioral models, and emphasizing the importance of actual behavior. Furthermore, our findings should aid in users’ safeguarding of their privacy, designers’ development of privacy-protection tools, and policymakers’ improvement of general privacy-protection systems.
Paper Number
1776
Recommended Citation
chen, lijun and Chen, Andrew, "Using a Nudge to Close the Intention–Behavior Gap for Information Privacy" (2023). AMCIS 2023 Proceedings. 25.
https://aisel.aisnet.org/amcis2023/sig_sec/sig_sec/25
Using a Nudge to Close the Intention–Behavior Gap for Information Privacy
The acceptance and use of information technology (IT) and information systems (IS) are two of the most critical topics in IT and IS research. In these fields, intention has usually functioned as a direct and immediate predictor of actual behavior according to most theories and models of behavioral change. However, there exists a considerable gap between the two, particularly in the area of privacy protection. Despite the intent to protect their privacy, many users continue to disclose highly personal information and accept intrusive privacy policies without using privacy-protection tools. This research aims to bridge the gap by investigating the efficacy of nudging interventions in lowering cognitive load and helping users in carrying out their intentions to protect their online privacy. By utilizing persuasive technology and the PSD framework, we designed and implemented nudges to overcome cognitive limitations for privacy protection. Our study is expected to make a significant contribution to the field of privacy and information technology/information systems by providing a potential solution to the privacy paradox issue, extending existing intention-oriented behavioral models, and emphasizing the importance of actual behavior. Furthermore, our findings should aid in users’ safeguarding of their privacy, designers’ development of privacy-protection tools, and policymakers’ improvement of general privacy-protection systems.
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