Paper Type
Complete
Description
Despite the potential benefits that digital transformation can bring, the success rate of its implementation remains low at only 30% (BCG, 2020). The situation is even more critical and challenging in a highly competitive manufacturing industry. The dynamic environment with increasing uncertainties leads to decreased communication between departments, thus diminishing the advantages of joint venture cooperation. This paper analyzes the challenges of implementing information technology (IT) and organizational reform in an international joint venture through the perspective of the Human-Digital Competitiveness Model (Monod, et al., 2021) Since three dimensions of the Model can analysis those problems in comprehensive way. It adopts a qualitative methodology by conducting a case study (Yin, 2017) through interviews with 17 staff and related party-in-interests from both sides, as well as corporate observation. Theoretically, this paper contributes to a thorough analysis of the challenges of digital transformation and organizational changes within companies from three different dimensions. Practically, it contributes to an understanding of the impact that IT and digital technologies have on the joint venture and offers insights into how business processes can be innovated to enhance competitive advantages.
Paper Number
1873
Recommended Citation
Hayashi, Joyan, "Digital Transformation and Human-Digital Competitiveness Model" (2023). AMCIS 2023 Proceedings. 6.
https://aisel.aisnet.org/amcis2023/sig_phil/sig_phil/6
Digital Transformation and Human-Digital Competitiveness Model
Despite the potential benefits that digital transformation can bring, the success rate of its implementation remains low at only 30% (BCG, 2020). The situation is even more critical and challenging in a highly competitive manufacturing industry. The dynamic environment with increasing uncertainties leads to decreased communication between departments, thus diminishing the advantages of joint venture cooperation. This paper analyzes the challenges of implementing information technology (IT) and organizational reform in an international joint venture through the perspective of the Human-Digital Competitiveness Model (Monod, et al., 2021) Since three dimensions of the Model can analysis those problems in comprehensive way. It adopts a qualitative methodology by conducting a case study (Yin, 2017) through interviews with 17 staff and related party-in-interests from both sides, as well as corporate observation. Theoretically, this paper contributes to a thorough analysis of the challenges of digital transformation and organizational changes within companies from three different dimensions. Practically, it contributes to an understanding of the impact that IT and digital technologies have on the joint venture and offers insights into how business processes can be innovated to enhance competitive advantages.
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