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Paper Type
Complete
Description
As an emerging technological means to influence user, digital nudging is being used by more and more custom manufacturers. This research explores the influence of digital nudging design in online customization system on user satisfaction. I propose that for novices, the adoption of digital nudging can reduce the design effort and increase their satisfaction; for experts, the adoption of digital nudging will reduce users’ feeling of accomplishment and reduce satisfaction. In addition, the influence of overt digital nudging (ODN) is stronger than that of covert digital nudging (CDN). We designed 3 experiments to investigate them. This research can extend the understanding of the study on user customization satisfaction and the effect of digital nudging and provide guidance for manufacturers to optimize the design of customization systems.
Paper Number
1783
Recommended Citation
Lu, Shouwang and Wang, Kanliang, "The Effects of Digital Nudging on User Satisfaction in Online Customization" (2023). AMCIS 2023 Proceedings. 9.
https://aisel.aisnet.org/amcis2023/sig_hci/sig_hci/9
The Effects of Digital Nudging on User Satisfaction in Online Customization
As an emerging technological means to influence user, digital nudging is being used by more and more custom manufacturers. This research explores the influence of digital nudging design in online customization system on user satisfaction. I propose that for novices, the adoption of digital nudging can reduce the design effort and increase their satisfaction; for experts, the adoption of digital nudging will reduce users’ feeling of accomplishment and reduce satisfaction. In addition, the influence of overt digital nudging (ODN) is stronger than that of covert digital nudging (CDN). We designed 3 experiments to investigate them. This research can extend the understanding of the study on user customization satisfaction and the effect of digital nudging and provide guidance for manufacturers to optimize the design of customization systems.
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