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Paper Type

Complete

Description

As an emerging technological means to influence user, digital nudging is being used by more and more custom manufacturers. This research explores the influence of digital nudging design in online customization system on user satisfaction. I propose that for novices, the adoption of digital nudging can reduce the design effort and increase their satisfaction; for experts, the adoption of digital nudging will reduce users’ feeling of accomplishment and reduce satisfaction. In addition, the influence of overt digital nudging (ODN) is stronger than that of covert digital nudging (CDN). We designed 3 experiments to investigate them. This research can extend the understanding of the study on user customization satisfaction and the effect of digital nudging and provide guidance for manufacturers to optimize the design of customization systems.

Paper Number

1783

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Aug 10th, 12:00 AM

The Effects of Digital Nudging on User Satisfaction in Online Customization

As an emerging technological means to influence user, digital nudging is being used by more and more custom manufacturers. This research explores the influence of digital nudging design in online customization system on user satisfaction. I propose that for novices, the adoption of digital nudging can reduce the design effort and increase their satisfaction; for experts, the adoption of digital nudging will reduce users’ feeling of accomplishment and reduce satisfaction. In addition, the influence of overt digital nudging (ODN) is stronger than that of covert digital nudging (CDN). We designed 3 experiments to investigate them. This research can extend the understanding of the study on user customization satisfaction and the effect of digital nudging and provide guidance for manufacturers to optimize the design of customization systems.

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