Loading...
Paper Type
ERF
Description
The COVID-19 pandemic has threatened the world in two ways; as an epidemic and an Infodemic. The Infodemic of health misinformation that spreads through social media has had a disastrous effect of confusing and harming people. Drawing upon the concepts of psychological ownership motivation, social exchange theory (SET) and digital nudging, the study attempts to discern what are the psychological motives in spreading health-related misinformation and what kind of digital interventions can dissuade people from the transmission of such misinformation. We aim to understand how a social media user who spreads Infodemic would move from a psychological ownership state of that content to a state of psychological dis-ownership state when nudged about the veracity and potential ill effects of that content. Our study contributes to the understanding of the role of psychological ownership motivation and SET in the Infodemic and the effect of digital nudging as a moderator.
Paper Number
1870
Recommended Citation
Muhammed T, Sadiq and Mathew, Saji K, "Infodemic and its cure: A digital nudging approach" (2023). AMCIS 2023 Proceedings. 42.
https://aisel.aisnet.org/amcis2023/sig_adit/sig_adit/42
Infodemic and its cure: A digital nudging approach
The COVID-19 pandemic has threatened the world in two ways; as an epidemic and an Infodemic. The Infodemic of health misinformation that spreads through social media has had a disastrous effect of confusing and harming people. Drawing upon the concepts of psychological ownership motivation, social exchange theory (SET) and digital nudging, the study attempts to discern what are the psychological motives in spreading health-related misinformation and what kind of digital interventions can dissuade people from the transmission of such misinformation. We aim to understand how a social media user who spreads Infodemic would move from a psychological ownership state of that content to a state of psychological dis-ownership state when nudged about the veracity and potential ill effects of that content. Our study contributes to the understanding of the role of psychological ownership motivation and SET in the Infodemic and the effect of digital nudging as a moderator.
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.
Comments
SIG ADIT