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Paper Type

ERF

Description

Data monetization as a service (DMaaS) is a new term in both academia and practice. DMaaS seeks to marry data monetization with servitization and has become important with the advent of technologies such as big data, cloud computing and blockchain. As organizations seek to stand up infrastructure for data monetization, an architecture for DMaaS provides them with a starting point to develop data monetization platforms. This is an area that has been largely unexplored. Therefore, in this paper we leverage the service dominant logic perspective and research on data related services architecture to develop a tentative design for DMaaS. This study is among the first that explore architecture for DMaaS, thus identifying platform layers and services as a base for further architecture development and refinement.

Paper Number

1028

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SIG DataEcoSys

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Aug 10th, 12:00 AM

Towards an Architecture for Data Monetization as a Service

Data monetization as a service (DMaaS) is a new term in both academia and practice. DMaaS seeks to marry data monetization with servitization and has become important with the advent of technologies such as big data, cloud computing and blockchain. As organizations seek to stand up infrastructure for data monetization, an architecture for DMaaS provides them with a starting point to develop data monetization platforms. This is an area that has been largely unexplored. Therefore, in this paper we leverage the service dominant logic perspective and research on data related services architecture to develop a tentative design for DMaaS. This study is among the first that explore architecture for DMaaS, thus identifying platform layers and services as a base for further architecture development and refinement.

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