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Complete

Paper Number

1357

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The Covid-19 pandemic has highlighted the long-standing problem that many students struggle to regu-late their motivation in digital learning settings. There is a demand for a framework that provides con-crete and tangible strategies on how to foster students’ individual motivation. One framework that ad-dresses these demands is the Hexad framework (Marczewski 2013). It defines six user types and corre-sponding motivational preferences. Research reports positive effects on motivation when considering the framework in information systems. This study initially investigates its context shift towards digital learn-ing. By analyzing the fit of students’ motivational preferences of their identified user types and their mo-tivational preferences as learners, a high identification rate appears. However, while Hexad user types are clearly separable, the analysis identified an underlying group- and task-orientation among all students. Overall, the findings suggest that the Hexad framework can function as a guidance for students when selecting effective strategies to promote self-regulated motivation.

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Aug 10th, 12:00 AM

Using Hexad User Types to Identify Motivational Preferences among Learners

The Covid-19 pandemic has highlighted the long-standing problem that many students struggle to regu-late their motivation in digital learning settings. There is a demand for a framework that provides con-crete and tangible strategies on how to foster students’ individual motivation. One framework that ad-dresses these demands is the Hexad framework (Marczewski 2013). It defines six user types and corre-sponding motivational preferences. Research reports positive effects on motivation when considering the framework in information systems. This study initially investigates its context shift towards digital learn-ing. By analyzing the fit of students’ motivational preferences of their identified user types and their mo-tivational preferences as learners, a high identification rate appears. However, while Hexad user types are clearly separable, the analysis identified an underlying group- and task-orientation among all students. Overall, the findings suggest that the Hexad framework can function as a guidance for students when selecting effective strategies to promote self-regulated motivation.

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