Abstract

Individuals play a role in environmental sustainability including green IT practices. We use the Theory of Planned Behavior and create a model to examine the influence of environmental passion and green IT identity on behavioral intention to practice green IT. We test the model with a respondent group from the IT industry. The findings indicate environmental passion is an important indicator of favorable green IT attitude and is directly related to green IT identity. However, green IT identity has a direct influence on green IT intentions suggesting a contribution to behavior that is independent of attitude. We discuss the implications of green IT identity for research and practice.

Share

COinS
 

Dare to Be Green: The Role of Environmental Passion and Green IT Identity on Green IT Practices

Individuals play a role in environmental sustainability including green IT practices. We use the Theory of Planned Behavior and create a model to examine the influence of environmental passion and green IT identity on behavioral intention to practice green IT. We test the model with a respondent group from the IT industry. The findings indicate environmental passion is an important indicator of favorable green IT attitude and is directly related to green IT identity. However, green IT identity has a direct influence on green IT intentions suggesting a contribution to behavior that is independent of attitude. We discuss the implications of green IT identity for research and practice.