Description

Peer-to-Peer (P2P) accommodation has become more and more important in the hotel industry over the last years. It is thus necessary to understand why many people become attached to P2P accommodation. Based on value co-creation and emotional attachment, this study plans to investigate the impacts of social interaction and co-creation experience on emotional attachment to P2P accommodation. Our model will be tested with data of Airbnb users.

Share

COinS
 
Aug 10th, 12:00 AM

Influence of Value Co-creation on Emotional Attachment to P2P Accommodation

Peer-to-Peer (P2P) accommodation has become more and more important in the hotel industry over the last years. It is thus necessary to understand why many people become attached to P2P accommodation. Based on value co-creation and emotional attachment, this study plans to investigate the impacts of social interaction and co-creation experience on emotional attachment to P2P accommodation. Our model will be tested with data of Airbnb users.