Description

The purpose of this talk is to sketch a theory and operational definition of business analytics (BA). The intent is to facilitate advances in survey-based research examining the relationship between the use of BA and organizational impacts

COinS
 
Aug 10th, 12:00 AM

Towards a Theory and Operational Definition of Business Analytics

The purpose of this talk is to sketch a theory and operational definition of business analytics (BA). The intent is to facilitate advances in survey-based research examining the relationship between the use of BA and organizational impacts