Description
The purpose of this study is to investigate the presence and credibility of a mobile strategy within the banking industry.
Recommended Citation
Ali, Radwan and Gallivan, Mike, "Mobile Banking Apps as an Indicator of the Industry’s Strategy" (2017). AMCIS 2017 Proceedings. 29.
https://aisel.aisnet.org/amcis2017/TREOs/Presentations/29
COinS
Aug 10th, 12:00 AM
Mobile Banking Apps as an Indicator of the Industry’s Strategy
The purpose of this study is to investigate the presence and credibility of a mobile strategy within the banking industry.