Description
The authors present an innovative capstone project in an Information Technology and Management course which heavily leverages technology and relies on the latest advances in data management and analysis, social media, mobile applications, localization, and online presence.
Recommended Citation
Shankaranarayanan, Genasan; Stoddard, Donna; and Gilleran, Ruth, "Digital Brand Strategy- Project for an ITM Course" (2017). AMCIS 2017 Proceedings. 14.
https://aisel.aisnet.org/amcis2017/TREOs/Presentations/14
Digital Brand Strategy- Project for an ITM Course
The authors present an innovative capstone project in an Information Technology and Management course which heavily leverages technology and relies on the latest advances in data management and analysis, social media, mobile applications, localization, and online presence.