Description
Hofstede’s work on national culture has been extensively used in cross-national studies in the information systems discipline. In particular, many cross-national cultural researchers have used Hofstede’s cultural index. This study argues that espoused national cultural values should be measured when the unit of analysis of the cross-national cultural study is the individual. This study reviews cross-national studies published in eight IS journals and examines both cross-national studies and cross-national cultural studies. After that, this work provides rationales of why espoused national cultural values should be measured. Finally, we conclude that espoused national culture is more appropriate for individual behavior research.
Recommended Citation
Wu, Jiao; Kwak, Dong-Heon; Deng, Shuyuan; and Srite, Mark, "The Role of Espoused National Cultural Values in Cross-National Cultural IS Studies" (2017). AMCIS 2017 Proceedings. 10.
https://aisel.aisnet.org/amcis2017/Global/Presentations/10
The Role of Espoused National Cultural Values in Cross-National Cultural IS Studies
Hofstede’s work on national culture has been extensively used in cross-national studies in the information systems discipline. In particular, many cross-national cultural researchers have used Hofstede’s cultural index. This study argues that espoused national cultural values should be measured when the unit of analysis of the cross-national cultural study is the individual. This study reviews cross-national studies published in eight IS journals and examines both cross-national studies and cross-national cultural studies. After that, this work provides rationales of why espoused national cultural values should be measured. Finally, we conclude that espoused national culture is more appropriate for individual behavior research.