Description
By considering recent findings from cognitive dual process theories, I propose a new technology acceptance model for situations in which IT is used everyday. The so-called "Personal Information Technology Acceptance Model" (PITAM) will be applied to the IT-consumerization area and it will be evaluated by a Bring Your Own Device (BYOD) dataset from 171 working professionals aged from 18 to 68 years. As a result I found empirical evidence for the speculation that BYOD user behavior is primarily driven by Perceived Enjoyment as a System 1 IS construct and System 2 IS constructs such as Perceived Usefulness are results of post hoc constructions/justifications of (intended) BYOD usage.
Recommended Citation
Buettner, Ricardo and Buettner, Ricardo, "Towards a New Personal Information Technology Acceptance Model: Conceptualization and Empirical Evidence from a Bring Your Own Device Dataset" (2015). AMCIS 2015 Proceedings. 17.
https://aisel.aisnet.org/amcis2015/EndUser/GeneralPresentations/17
Towards a New Personal Information Technology Acceptance Model: Conceptualization and Empirical Evidence from a Bring Your Own Device Dataset
By considering recent findings from cognitive dual process theories, I propose a new technology acceptance model for situations in which IT is used everyday. The so-called "Personal Information Technology Acceptance Model" (PITAM) will be applied to the IT-consumerization area and it will be evaluated by a Bring Your Own Device (BYOD) dataset from 171 working professionals aged from 18 to 68 years. As a result I found empirical evidence for the speculation that BYOD user behavior is primarily driven by Perceived Enjoyment as a System 1 IS construct and System 2 IS constructs such as Perceived Usefulness are results of post hoc constructions/justifications of (intended) BYOD usage.