Abstract
Although data mining has been widely and successfully used in the domain of business operations, research into how novice end users might make an adoption decision is sparse and much needed. This paper employs a view that trust is generally assumed to be an important precondition for the adoption of any information technology and identifies the antecedents of trust in data mining systems synthesizing empirical studies on people’s trust in computer-mediated services as well as multiple anecdotal evidences documented in the literature.
Recommended Citation
Ngo-Ye, Thomas and Choi, Jae, "Novice User’s Trust of Data Mining Technology" (2012). AMCIS 2012 Proceedings. 65.
https://aisel.aisnet.org/amcis2012/proceedings/Posters/65
Novice User’s Trust of Data Mining Technology
Although data mining has been widely and successfully used in the domain of business operations, research into how novice end users might make an adoption decision is sparse and much needed. This paper employs a view that trust is generally assumed to be an important precondition for the adoption of any information technology and identifies the antecedents of trust in data mining systems synthesizing empirical studies on people’s trust in computer-mediated services as well as multiple anecdotal evidences documented in the literature.