IT Strategy and Management


This research investigated gender differences in the characteristics IS managers perceive to be unique to the IS profession. Aninterpretivist perspective, qualitative data collection (i.e., focus group interviews) and the revealed causal mapping dataanalysis method were used to evoke and represent mental models (i.e., cognitive structures) of men and women in the IS fieldregarding the unique characteristics of their profession. By comparing these mental models we uncovered different strategicviews of professional identity within our participants. A lack of consistency in how IS professional identity is conceptualizedcould lead to a fragmented sense of professional community and disengagement at the individual level.