Diffusion of Information Technology


As individuals become more experienced with information technologies (ITs), they become limited by well-learnedbehavioral routines for using an IT, which act to inhibit innovation. This “paradox of the active user” can prove problematicfor organizations, which derive benefits when organizational ITs are used to their fullest potential. Thus, to advance researchon individual differences and post-adoption use behaviors, this research-in-progress develops a research model examining therelationships among habit, IT mindfulness, and embeddedness of an IT-based routine on individuals’ innovation with IT.Identifying factors that foster or inhibit individuals’ attempts to innovate with ITs can provide actionable guidelines fordesigning managerial interventions to manage and maintain desired levels of user-initiated innovation in the post-adoptivecontext.