Virtual Communities and Collaborations


Online Social Network (OSN) is an emerging communication technology which has increasingly been used. Todayorganizations are paying more attention to the importance of these networks and are trying to create value with theseemerging technologies. Current literature focuses on the information and network implications of these networks at theindividual and group levels, leaving the organizational level impact understudied. This study examines how these networkscreate value for organizations. We propose a model based on Sambamurthy et al. (2003) framework conceptualizing the OSNand explaining how OSN capabilities bring about customer agility through digital options of communication facilitation.