Virtual Communities and Collaborations


This article reports on a case study which describes how Valora Retail, the company that operates the majority of Kiosks inSwitzerland, successfully completed a intermediary mediated Crowdsourcing project as well as the results they achievedusing this open innovation approach to generate ideas for the internal project named the “Kiosk of the Future”. Out of the626 ideas virtually submitted by the crowdsourcing community, 64 ideas were evaluated to be relevant for the project and the19 best ideas were given rewards and were considered for further internal analysis and development. This case study detailsthe process by which the top ideas were chosen and clearly demonstrates a successful application of Crowdsourcing for ideageneration for the early innovation process. It was reported that the achieved outcome of this project would unlikely haveoriginated from the company itself due to high internal barriers.