IS Curriculum, Education and Teaching Cases
Social communications and collaborations have been ranked as one of key information technology trends. Social networksare social collaboration tools that have shown clear benefits for education in terms of providing informal learning, joiningstudents to communities, exchanging support in studying, and promoting relationships in classes. Therefore, major objectivesof this paper are to investigate factors affecting Facebook acceptance as the computer-mediated communication for courses,to explore different levels of the factors’ influence, and to guide instructors for effectively applying social networks ineducation. The survey approach using questionnaires along with multiple regressions were applied to reveal results. Theresults show that two perception factor: perceived usefulness, perceived ease of use, and one instructor factor: instructorcharacteristics are determinants of the course Facebook pages adoption, but student factors which are student characteristicsand past behavior are not determinants. In terms of theoretical contribution, this research has extended TAM and TPB modelswith some aspects of teachers and learners.
Thongmak, Mathupayas, "Facebook © Adoption as Computer-Mediated Communication for University Students" (2011). AMCIS 2011 Proceedings - All Submissions. 31.