Information Systems Security and Privacy
The number of users of Online Social Networks (OSNs) has increased dramatically. To join OSNs, users need to disclosetheir information to others. If people have higher levels of privacy concerns, they may hesitate to expose their information.Therefore, privacy concerns should be an important factor affecting the use of OSNs. Based on prior studies, we investigatehow individuals’ perceived benefits (usefulness, playfulness) and perceived costs (privacy concern) directly influence theirintention to continue using OSNs, and how the benefits are mediated by cost factors in cognitive cost-benefit calculations.We suggest five hypotheses and examine them empirically with 391 survey responses. The results only support the directeffect of perceived benefits on OSNs. Results do not show any direct effect or mediation effect of privacy concerns on theintention to use OSNs. This paper contributes to future social network studies by providing a conceptual framework as wellas empirical results.
Jung, Eun Ju; McKnight, D. Harrison; Jung, Euisung; and Lankton, Nancy K., "The Surprising Lack of Effect of Privacy Concerns on Intention to Use Online Social Networks" (2011). AMCIS 2011 Proceedings - All Submissions. 285.